Today, as in the past, the success of a company lies in the performance of the goods or services it produces—success driven by two main factors: price and quality.
Although closely related—a low price often corresponds to low quality, and vice versa—there is a fundamental difference between the two. Price is measurable and easily comparable; quality, above all, is perceived, and therefore not easily measurable or comparable.
Yet, being aware of a product’s quality is one of the most important aspects when evaluating a purchase or an investment.
In this article, we will focus on the concept of quality, exploring its meaning and its application in the digital world.
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